Graphic Design

What is graphic design?
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Graphic design is an interdisciplinary profession that involves strategically using aesthetic principles to give order and meaning to visual content. It can describe both a concept and a physical thing: specifically, it is an academic subject, a practice, an industry, a product and a purchasable service.

Graphic design is about leveraging aesthetics to help an audience digest sometimes complex content. To better understand this, let’s take a look at some common examples of graphic design’s sub-disciplines and the different information being conveyed:

• Logo design – communicates a brand’s identity
• Web/app design – communicates navigational cues, interactions, and written content
• Print design – communicates order and importance of written information
• Cover design – communicates the contents of a book/album/magazine
• Advertisement design – communicates the intended experience of a product for sale
• Label/packaging design – communicates product information